Students can redo up to 2 assignments that have a grade of B- or below. Grades are awarded in a point system, all assignments adding up to 100 points total by end of semester. Final deadline for redos: Wednesday, December 14. You can drop work off by 5 pm in the Shaffer main office.
Calligraphy: 15 points total.
14.5 = A
14 = A
13.5 = B+
13 = B
12.5 = B-
12 = C+
11.5 = C
11 = C-
9.5-10.5 = D.
Storytime and Unorthodox Materials message poster: 20 points each.
19 = A
18–18.5 = A-
17.5 = B+
17 = B
16–16.5 = B-
15.5 = C+
15 = C
14-14.5 = C-
12-13.5 = D
Welcome back to school. There have been Stranger Things but we have to start there; I’ve been bemused how much media attention has been given to the title sequence. Not used to people geeking out over typography the way that I do.
Day 1 we’ll go over the syllabus, look at a couple of things and do a drawing exercise inspired by John Hendrix when he came for a workshop and lecture last year. I’ll also give a talk about typography classifications so that we can dive right in to our subject matter.
Illustration by John Hendrix
Once again you’ll be working in class on your book covers and interior spreads. In the last class, there were varying degrees of accomplishment and progress. Those who had more thumbnails and typographic experiments were in better shape than those who just had one or two roughs. Crit will be March 10, one week later, so for this class you should have substantial work done on your illustration and design.
Feel free to bring your laptops to class or you can work in the Computer Cluster across the hall. We can look at ways to customize set type, some general rules of text type and any other needed digital aspects of your book jackets and double page spreads.
Abbey graduated in 2014 and pretty quickly got a job as a junior art director at Buzzfeed. As a student she got a number of pieces in the Society of Illustrators Student Show and also won the top senior award. Her work is terrific and so is she. I was delighted to see some of her type play recently.
Test drive your font library at Wordmark. This is useful for display type uses. For body copy, not so much.
Cut paper art by Yulia Brodskaya
Come to class as per usual, 8:30 am, with your proposal for the Unusual Materials assignment. You can hand in a piece of paper or email your proposal to me. Choose a quote (or song lyric) or you can do a gig poster. Required size is 11 x 17″, vertical. If another size or format, you must have a compelling reason to do so. Your proposal must state your quote (or band name) as well as your materials you’ll be working with. You may wish to include an image of your materials test strip with your proposal.
Your dominant element will be letterforms created from unusual materials. No paint or ink, please. Don’t assemble the words digitally either. Use your hands. Look around your room, your kitchen, the junk drawer, the garage, outside. What can you use to fabricate recognizable, legible but surprising letters? Don’t forget that there should be a logical harmony between your materials and your message; that relationship should be meaningful not arbitrary. You’ll want to do a test with your materials to make sure your technique and adhesives are working the way you want them to.
For your secondary copy (credit line for the quote or the when and where of a gig poster) you can set the type digitally or hand letter it with traditional media if that makes sense. Legibility may be an issue with smaller text. Your Unusual Materials will ultimately need to be scanned or photographed. Be sure to account for that in the pacing of your work.
Hand painted signs by Cayetano Valenzuela
At 10:30 we’ll head downtown to meet in Cayetano Valenzuela’s Black Rabbit Studio in the Delavan Center at 501 W. Fayette St. I can take 4 people in my car. We need to be there at 11:00, so if you think the bus is fast enough you can do that. The Delavan Center is just a few blocks past the Warehouse, which might be convenient for the Comm Design folks. Or, if you have a car you wish to share, that would be great. Cayetano is giving us an hour of his time to demonstrate sign painting techniques and showing us his studio, so we can’t be late.
Check out the work of Laura Worthington. She designs fonts for sale, many of them calligraphic, some formal, some informal, some with varied stress in the strokes and others virtually monoweight.